HABA’s company philosophy is based on one simple principle: Children are the most importantthings in life. . Instilling fundamental values, helping them become independent and develop into creative and imaginative people is not the exclusive job of the parents; children grow up in a complex network of relationships. Siblings, friends, care-givers, teachers—they all have an influence on child development. In addition to the people in their life, the environment and the objects around them play a major role in their development from the first day on.

We light up children’s eyes!

“If we want to change the world we must start with children,” said the famous violinist Yehudi Menuhin. Next to the attention and affection from their parents, the most important thing children need is well-conceived toys designed to foster skills at their specific age group, encourage imaginative play and, above all, to let them have fun. In short: things that light up their eyes and at the same time offer them a sustainable source of stimulation.
Let us change the world together by giving children the time and space they need to develop their personalities with sensible toys and beautiful objects.

Designed and manufactured in Germany!

For several generations our toys have proven their worth with their high-quality design. The credit for this great achievement goes above all to our designers and game editors. Over 15 HABA employees pour their heart and soul into the development of well-thought-out toys and games, every day. They get their inspiration from nature or people, while traveling, or at home, while working in solitary or in a team, and at the end of it all, special products emerge that stimulate childish curiosity and desire to play.
Not only are our ideas made in Germany, but so are most of our wooden toys and play figures. They are produced at our own HABA facilities in the Upper Franconian city of Bad Rodach, Germany. Our ideas are rooted in Germany, just as are the trees we use for our wooden products. They come from sustainable forest management, which is why all our wooden toys carry the PEFC seal.
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