Little Butterfly London Philisophy

Little Butterfly London Philisophy

Our promise

Precious skin deserves a promise ...

Your baby's skin can be up to five times thinner than an adult's skin
and your skin absorbs a high percentage of the products you apply.
This is why mother & baby skincare should be natural and safe - without compromise.

This is what inspired us to bring you the height of natural mother & baby skincare,
organic-certified by Ecocert according to their exemplary principles.
Created with care in London and manufactured exclusively in England,
our products contain only the most exquisite natural and organic ingredients.

- certified organic by Ecocert.
- hypoallergenic and dermatologist approved for very sensitive skin.
- suitable for newborn and eczema-prone skin
- highly effective for dry and reactive skin.
- safe during pregnancy & breastfeeding.
- recommended by medical experts and midwives.
- exclusively made in Great Britain.

Our ingredient promise
Little Butterfly London products are free from mineral oil, paraffin, parabens, SLS, silicones, DEA, TEA, PEGs and artificial fragrances.

These types of ingredient (particularly mineral oils and paraffin wax) are still found in many products today.
Mineral oils create a barrier that stops the skin from functioning freely and eliminating toxins.
Our products are only lightly fragranced, using beautiful organic essential oils to
ensure a pleasant experience whilst adding the benefits of their calming and soothing properties.

At Little Butterfly London, we only use natural and organic ingredients that gently condition, protect and feed the skin with essential nutrients.

Read more about our ingredients ...


Our promise to animals
Little Butterfly Organic Ltd is a member of BUAV (The British Union for the Abolition of Vivisection),
a non-profit organisation that peacefully campaigns against animal experiments.
We never test on animals and do not use ingredients made by manufacturers who commission animal testing.
Our promise to the earth
We tread lightly on the planet.
All our packaging is recyclable and we use only trusted suppliers with sustainable and responsible production methods.
For example, those who are certified by non-governmental environmental organisations such as the Forest Stewardship Council.



Our story

How Little Butterfly London took flight ...

"After having my son, I found myself searching for organic skincare to enjoy during those special times together, caring for my baby's as much as my own skin.

To my surprise, I found nothing that was organic, pure and safe for us both, as well as luxurious and exquisitely presented. Nothing seemed to shine out for the beauty of its natural ingredients, efficacy and philosophy to enjoy this truly special time.
And so I delved into the study of organics - those precious gifts that nurture the skin and calm the mind.

Eventually, it was an iridiscent butterfly that crystallised my dream of creating the ultimate in mother and baby skincare. It seemed to perfectly embody fragrile beauty and the delicate balance of nature. And so Little Butterfly London was born; the British brand for mothers with sky-high standards.

Every ingredient, every blend, design, box and ribbon has been held up to the light of that ideal, shimmering image of the butterfly in flight. Every product that we create must not only be natural, elegant and effective, but reach beyond organic purity to bring pleasure and lift the mood ... and indulgence that is worthy of life's most cherished moments."

Gudrun Wurm - Mother, Founder and Director of Little Butterfly London

Our values

Values that inspire and guide us

We hope they are reflected in the products you enjoy ... and in the service you receive:


A little grace goes a long way. That’s why we are courteous and kind in our customer care.
The highest standards of service are maintained as we bring elegant organics to discerning clients.


The beauty in nature is inspiring and uplifting; it brings something special to our lives.
We dip into nature’s treasures to create exquisite organic blends - all wrapped up and beautifully presented.


We tread lightly on the planet, aiming to preserve our natural resources.
But purity doesn’t have to mean simplicity; we nurture young skin with generous and creative blends
of organic ingredients.


Skincare is more than cleansing and conditioning; it is escapism. The magical times that parents share
with their little ones are fleeting.
We want to enhance them: creating precious moments.

Our ingredients

Ingredients A to Z

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