Insjö bagINbag, is here. It’s designed to make women’s lives easier by helping them keep their bags better organised. BagINbag is a so called inside bag. It is to be kept inside your actual bag, with all the everyday essentials in it. The idea is to make finding a certain item easier and quicker: there are several small pockets helping to keep the contents in order, and its brightly colored lining makes spotting the desired item easier. With the help of bagINbag, switching bags in seconds without forgetting anything important is also easy.